Who Owns Subaru? Subaru Company History

If youre curious about who owns Subaru, this article will take you through the fascinating history of the Subaru company. From its humble beginnings as an aircraft research company to becoming one of the most respected automotive brands in the world, Subaru has a rich and storied past.

If you’re curious about who owns Subaru, this article will take you through the fascinating history of the Subaru company. From its humble beginnings as an aircraft research company to becoming one of the most respected automotive brands in the world, Subaru has a rich and storied past.

In 1915, Subaru, originally known as Fuji Heavy Industries, was founded in Japan as an aircraft research company. However, after World War II, the company shifted its focus to car manufacturing and created the Subaru brand that we know today.

Over the years, Subaru has designed and manufactured a wide range of vehicles, including the iconic Subaru P1, Subaru 360, Subaru Sambar, Subaru Legacy, and Subaru Impreza. Each model showcases Subaru’s commitment to quality and innovative design.

Key Takeaways:

  • Subaru was originally founded as an aircraft research company in 1915.
  • After World War II, Subaru transitioned to car manufacturing and created the Subaru brand.
  • Subaru has produced notable vehicles such as the Subaru Legacy and Subaru Impreza.
  • The company has a reputation for reliability, safety features, and advanced technologies.
  • Toyota is a significant shareholder, holding a 20% stake in Subaru.

The Origins of Subaru

Subaru, a well-known automotive brand, finds its origins in the rich history of Fuji Heavy Industries. The name “Subaru” itself carries a significant meaning from Japanese mythology. It refers to the Pleiades star cluster in the constellation Taurus.

Before becoming an automobile manufacturer, Fuji Heavy Industries had a different purpose. It was initially formed from five companies that originated from Nakajima Aircraft, an aircraft research company. After World War II, the company diversified its focus and ventured into car manufacturing, leading to the creation of the Subaru brand.

The Subaru logo uniquely captures its celestial inspiration and historical lineage. The logo depicts six stars, symbolizing the Pleiades cluster. Interestingly, one star remains invisible, representing the companies that merged to form Fuji Heavy Industries. This subtle incorporation of the organization’s history adds depth and meaning to Subaru’s iconic logo.

Subaru’s Vehicle Lineup

Subaru offers an impressive lineup of vehicles that cater to various needs and preferences. Known for their reliability, safety features, and advanced technologies, Subaru models have garnered a loyal following. Let’s explore some of the standout vehicles in Subaru’s lineup:

1. Subaru Outback

The Subaru Outback gained popularity in the 1990s as a versatile and capable alternative to larger SUVs. With its spacious interior, off-road capabilities, and practicality, the Outback is a go-to choice for adventurous individuals and families.

2. Subaru Forester

The Subaru Forester is a compact SUV that offers ample cargo space and excellent visibility. With its impressive off-road capabilities and safety features, the Forester provides a comfortable and secure driving experience for both city and outdoor adventures.

3. Subaru Impreza

The Subaru Impreza is a compact car that delivers a combination of style, versatility, and performance. It is available in both sedan and hatchback body styles, making it suitable for various lifestyles. With its agile handling, fuel efficiency, and advanced safety features, the Impreza is an ideal choice for daily commuting.

4. Subaru Legacy

The Subaru Legacy is a midsize sedan that offers a blend of comfort, technology, and reliability. With its spacious cabin, standard all-wheel drive, and advanced driver-assistance features, the Legacy provides a smooth and confident driving experience. It is an excellent choice for those seeking a practical and refined sedan.

These are just a few examples of the impressive models in Subaru’s diverse vehicle lineup. Whether you’re looking for a versatile SUV, a compact car, or a midsize sedan, Subaru has a vehicle that caters to your needs.

See the image below for an overview of Subaru’s vehicle lineup:

Subaru Vehicle Lineup

ModelBody StyleKey Features
Subaru OutbackSUVSpacious interior, off-road capabilities, advanced safety features
Subaru ForesterSUVAmple cargo space, excellent visibility, off-road capabilities
Subaru ImprezaCompact CarAgile handling, fuel efficiency, advanced safety features
Subaru LegacySedanSpacious cabin, standard all-wheel drive, advanced driver-assistance features

Subaru’s Global Expansion

Since the 1990s, Subaru has been on a mission to expand its presence globally, bringing its exceptional vehicles to markets around the world. Through strategic efforts, Subaru has not only increased its vehicle lineup but also invested in cutting-edge technologies, solidifying its position as an innovative and forward-thinking automotive brand with a strong global presence.

Subaru’s commitment to technological advancements has played a key role in its global expansion. The company has continuously pushed the boundaries of automotive innovation, prioritizing safety features and driver-assistance technologies that enhance the overall driving experience.

One notable technological advancement introduced by Subaru is the horizontally opposed diesel engine. This groundbreaking engine design gained widespread recognition and use, further bolstering Subaru’s reputation for engineering excellence.

Subaru’s dedication to safety is also evident in its vehicles, which incorporate advanced safety features and technologies designed to protect both drivers and passengers. From collision avoidance systems to intelligent cruise control, Subaru has consistently prioritized safety as a core aspect of its vehicle offerings.

To visualize Subaru’s global expansion, the table below highlights some of the key markets where Subaru vehicles are available:

Key Global MarketsNoteworthy Features
United States– Strong customer demand for Subaru’s rugged and versatile vehicles.
Japan– Subaru’s home market and the place where it initially gained popularity.
– A wide range of Subaru models available to meet diverse customer needs.
Australia– Rising popularity of Subaru vehicles due to their reliability and handling in various terrains.
Canada– Subaru’s market share continues to grow due to its reputation for all-weather capabilities.
European countries– Subaru’s vehicles gain recognition for their safety features and performance.
– Growing presence in countries like Germany, the United Kingdom, and France.

Subaru global expansion

Through its global expansion efforts, Subaru has successfully established itself as an influential player in the automotive industry. With a focus on technology and safety, Subaru continues to captivate drivers and gain market share in various regions, delivering reliable and innovative vehicles that truly redefine the driving experience.

Collaboration with Other Brands

Subaru has a rich history of collaborations and partnerships with various brands in the automotive industry. These collaborations have played a significant role in the development and success of Subaru vehicles, combining the strengths and expertise of different companies. Let’s explore some notable collaborations:

Subaru and Nissan

In 1968, Nissan acquired a stake in Fuji Heavy Industries, the parent company of Subaru. This partnership opened doors for collaboration in vehicle manufacturing, leading to joint projects such as the production of the Nissan Pulsar and the Subaru Legacy. The collaboration between Subaru and Nissan demonstrated their shared commitment to innovation and quality.

Subaru and Toyota

Another significant collaboration in Subaru’s journey is its partnership with Toyota. In recent years, Subaru and Toyota joined forces to develop the Subaru BRZ, a high-performance sports car. This collaboration brought together Subaru’s engineering expertise and Toyota’s renowned craftsmanship, resulting in a vehicle celebrated for its thrilling performance and precise handling.

CollaborationPartnerProject
Subaru and NissanNissanProduction of the Nissan Pulsar and Subaru Legacy
Subaru and ToyotaToyotaDevelopment of the Subaru BRZ

These collaborative efforts between Subaru and other prominent brands demonstrate the industry’s recognition of Subaru’s exceptional engineering and design capabilities. Through these partnerships, Subaru has been able to push the boundaries of automotive innovation and deliver remarkable vehicles to its customers.

Subaru collaborations

The Name Change to Subaru Corporation

In 2017, Fuji Heavy Industries underwent a significant name change and became Subaru Corporation. This strategic rebranding aimed to realign the company’s name with its widely recognized Subaru brand, which has become synonymous with reliability and quality in the automotive industry.

By adopting the name Subaru Corporation, the company demonstrated its unwavering commitment to its automotive division and its ongoing dedication to manufacturing high-quality vehicles. The change also symbolized Subaru’s evolution from its origins as an aircraft research company to a renowned automobile manufacturer.

Fuji Heavy Industries name change

Subaru Corporation continues to produce Subaru vehicles that are beloved by drivers worldwide. The company’s name change not only strengthened its brand identity but also aligned it with a legacy of innovation, superior craftsmanship, and cutting-edge technology. This strategic move has solidified Subaru’s position as a leader in the automotive industry.

A Commitment to Excellence

The name change to Subaru Corporation reaffirmed the company’s dedication to producing vehicles of the highest quality. Throughout its history, Subaru has continually pushed boundaries, introducing groundbreaking technologies such as the Boxer engine and the Symmetrical All-Wheel Drive System.

By manufacturing reliable, safe, and technologically advanced vehicles, Subaru Corporation has garnered a loyal customer base and an exceptional reputation in the automotive market.

Expanding Horizons

Subaru Corporation’s commitment to innovation extends beyond the automotive sector. The company is also involved in aerospace manufacturing, collaborating with esteemed partners on defense contracts.

Through its aerospace division, Subaru Corporation manufactures helicopters and airplanes under license from industry giants like Boeing and Lockheed Martin. This expansion into the aerospace domain showcases Subaru’s versatility and highlights its dedication to technological advancements in various industries.

Subaru Corporation at a Glance

Year of EstablishmentName ChangeMain EmphasisIndustry Focus
19152017Automotive ManufacturingAutomotive, Aerospace

Subaru’s Manufacturing Facilities

Subaru operates manufacturing facilities in both Japan and the United States, where the company produces its high-quality vehicles. These facilities play a crucial role in Subaru’s global production and distribution network, ensuring that customers around the world have access to reliable and innovative Subaru vehicles.

Japan Manufacturing Facility: Ota, Gunma Prefecture

The main production facility of Subaru is located in Ota, Gunma Prefecture, Japan. This state-of-the-art facility is where Subaru vehicles are built, utilizing advanced manufacturing processes and technology. The Ota facility has a robust production capacity, enabling Subaru to meet the demands of the global market.

United States Manufacturing Facility: Subaru of Indiana Automotive (SIA)

Subaru also operates a major manufacturing facility in Lafayette, Indiana, in the United States. Known as Subaru of Indiana Automotive (SIA), this plant plays a vital role in producing Subaru vehicles for the North American market. SIA is recognized for its commitment to quality and efficiency, employing skilled workers who are dedicated to manufacturing vehicles that exceed customer expectations.

Subaru Lafayette plant

In line with Subaru’s growth strategy and increasing demand for its vehicles, the Lafayette plant has plans for expansion. This expansion will further enhance Subaru’s production capabilities, allowing the company to meet the needs of its expanding customer base in North America.

With these manufacturing facilities in Japan and the United States, Subaru ensures that its vehicles are meticulously crafted to deliver exceptional performance, safety, and reliability. The dedication to quality manufacturing is a cornerstone of Subaru’s success and reinforces its reputation as a leading automotive brand.

Subaru Manufacturing FacilitiesLocation
Japan FacilityOta, Gunma Prefecture, Japan
United States FacilityLafayette, Indiana, United States

Subaru’s Aerospace Division

Subaru, known for its excellence in automotive manufacturing, also has a thriving aerospace division. This division serves as a defense contractor to the Japanese government, specializing in the production of helicopters and airplanes. Under licensing agreements with Boeing and Lockheed Martin, Subaru’s aerospace manufacturing capabilities extend to the global market, allowing the company to collaborate on various projects of international significance.

Subaru’s aerospace division brings together the expertise of renowned aerospace manufacturers, including Boeing, known for its expertise in helicopter production, and Lockheed Martin, renowned for its advancements in the field of airplanes. This collaboration enables Subaru to leverage the collective knowledge and experience of these industry giants, resulting in the development of cutting-edge aerospace technologies.

Emphasizing quality and precision, Subaru’s aerospace division ensures that every helicopter and airplane manufactured meets the highest standards of performance, reliability, and safety. By combining Subaru’s technological expertise with the ingenuity of industry leaders like Boeing and Lockheed Martin, the company remains at the forefront of aerospace manufacturing and continues to deliver innovative solutions to meet the demands of both domestic and global markets.

Subaru Aerospace Division

Subaru’s Collaborations with Aerospace Manufacturers

Table: Collaboration with Aerospace Manufacturers

Aerospace ManufacturersCollaborative Projects
BoeingHelicopter production
Lockheed MartinAirplane production

Subaru’s Marketing and Advertising

Subaru has been highly successful in capturing the attention of potential customers through its strategic advertising campaigns. The company has utilized various slogans and marketing strategies to promote its vehicles and establish a strong brand presence in the automotive industry.

One of Subaru’s notable slogans is “Inexpensive, and built to stay that way,” emphasizing the company’s commitment to providing affordable yet durable vehicles. Another memorable slogan is “The World’s Favorite Four Wheel Drive,” highlighting Subaru’s expertise in all-wheel drive technology and the exceptional performance of its vehicles in challenging terrains.

Subaru has adopted a targeted marketing approach, catering to specific demographics that align with the brand’s values and features. The company has particularly appealed to outdoor enthusiasts who value reliability, versatility, and capability in their vehicles. By positioning itself as a trusted companion for adventures and outdoor activities, Subaru has successfully attracted a loyal customer base.

Furthermore, Subaru has gained recognition for its commitment to all-wheel drive technology, which sets the brand apart from its competitors. The company’s Symmetrical All-Wheel Drive System provides superior traction, stability, and handling, making Subaru vehicles an ideal choice for customers seeking rugged and dependable transportation.

Through engaging advertising campaigns and targeted messaging, Subaru has effectively reached its desired target market and established a strong foothold in the automotive industry. The company’s marketing efforts have successfully highlighted its unique selling points, resonated with its target audience, and contributed to its steadily growing customer base.

Subaru advertising

Subaru Advertising StrategiesAdvantages
Utilizing emotional appealCreates a connection with customers and fosters brand loyalty.
Showcasing all-wheel drive technologyHighlights Subaru’s unique selling point and appeals to customers seeking enhanced safety and performance.
Targeted marketing to outdoor enthusiastsAligns with Subaru’s brand image and values, attracting loyal and passionate customers.
Emphasizing durability and reliabilityBuilds trust and reassures customers about the long-term value of owning a Subaru vehicle.

Subaru’s Reputation and Recognitions

Subaru has established itself as a reputable automotive brand known for its reliability, durability, and commitment to quality. The company has earned a strong reputation in the industry and has received numerous accolades and recognitions for its vehicles.

One key aspect of Subaru’s reputation is its reliability. Subaru vehicles are built to last, with a focus on durability and performance. The brand’s commitment to reliability has resulted in high customer satisfaction and retention rates, making Subaru a trusted choice among consumers.

In addition to reliability, Subaru vehicles also hold their value well in the resale market. The brand consistently ranks highly in terms of resale value, which is a testament to the overall quality and desirability of Subaru vehicles. This makes Subaru a smart choice for those looking for a vehicle that will retain its value over time.

Subaru has received multiple industry recognitions and awards for its vehicles. These accolades reflect the brand’s commitment to safety, innovation, and customer satisfaction. Here are just a few examples of the recognitions received by Subaru:

  • IIHS Top Safety Pick ratings for many Subaru models, showcasing the brand’s dedication to safety.
  • Consumer Reports consistently ranks Subaru as a top brand in its annual reliability ratings.
  • KBB’s Best Resale Value Awards, showcasing Subaru’s strong reputation for holding value in the resale market.
  • Edmunds’ Most Popular Vehicles and Top Rated Awards, highlighting the popularity and quality of Subaru vehicles.
  • AwardYearCategory
    IIHS Top Safety Pick2021Safety
    Consumer Reports Reliability Rating2021Reliability
    KBB Best Resale Value2021Resale Value
    Edmunds Top Rated2021Quality

    These recognitions further solidify Subaru’s reputation as a reliable, high-quality brand that is trusted and valued by consumers. Whether it’s the industry-leading safety features, the long-lasting reliability, or the strong resale value, Subaru consistently delivers on its promise of providing vehicles that meet the needs and expectations of its customers.

    Subaru reputation

    The Ownership of Subaru

    Subaru Corporation, the renowned automotive manufacturer, operates as a publicly traded company with a diverse ownership structure. One of the notable shareholders of Subaru is Toyota, a leading global automotive brand. Toyota holds a 20% stake in Subaru, showcasing a strong partnership between the two industry giants.

    In addition to Toyota’s ownership, Subaru Corporation counts other significant shareholders in its ownership roster. These include investment trusts such as TMTBJ and JTSB, financial institutions like Mizuho Bank, and insurance providers such as Sompo Japan Nipponkoa Insurance. The collaboration and support of these shareholders demonstrate the confidence and trust placed in Subaru’s business and vision.

    Through the shared ownership of Toyota and other stakeholders, Subaru Corporation continues to thrive and advance in the automotive industry. This collaboration not only strengthens Subaru’s market position but also fosters a culture of innovation and excellence in automobile manufacturing. The diverse ownership structure of Subaru is a testament to the company’s commitment to delivering high-quality vehicles and exceeding customer expectations.

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