Disturbing Fast Food Restaurant Secrets

Hey, it's Pizza Hut again! What wacky, face-palming shenanigans will they be up to this time? Well. In the late-90s, Pizza Hut and Papa John's went head-to-head in an advertising war, where each claimed to offer the best-tasting pie. Pizza Hut dared consumers to find a "better pizza," and Papa John's unveiled their still-used-today slogan,

Hey, it's Pizza Hut again! What wacky, face-palming shenanigans will they be up to this time?

Well. In the late-90s, Pizza Hut and Papa John's went head-to-head in an advertising war, where each claimed to offer the best-tasting pie. Pizza Hut dared consumers to find a "better pizza," and Papa John's unveiled their still-used-today slogan, "Better Ingredients, Better Pizza."

Papa John's claimed to use revolutionary ideas like fresh dough, fresh tomato sauce, and filtered water, and compared them to Hut's frozen dough, "remanufactured tomato paste", and tap water. They even claimed to have accepted the Pizza Hut challenge, conducting taste tests that showed consumers preferred Papa's pizza by a significant margin ... and Pizza Hut wasn't happy.

However, instead of doubling down with the advertising, finding a new angle, or even (how's this for a crazy thought) just making better pizza, the Hut revealed its true corporate colors and sued Papa John's for false advertising. In a remarkable, and short-sighted, own goal, Pizza Hut basically argued the case for using crappy ingredients, claiming that consumers couldn't actually taste the difference.

That's a bad enough look for Jabba the Pie, but it gets worse, because they lost. Apart from the basic fact that most consumers do care about the flavor of their edible cheese frisbees, Papa John's successfully argued their slogan was an opinion, not a statement of fact. Pizza Hut's corporate tantrum ultimately failed to do anything more than feed the lawyers ... and you can bet they weren't eating at Pizza Hut.

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